Table of Contents
366 W. Circle Drive
East Lansing, MI 48824
Preferred Citation:Researchers wishing to cite this collection should include the following information: Box number, Folder number and/or title, Women in World II Greeting Cards, MSS 22, Special Collections, MSU Libraries, Michigan State University, East Lansing, MI
Copyright Notice:Copyright is retained by the author of the items in this archive, or their descendants, as stipulated by United States copyright law.
Photoduplication Restrictions:Contact Special Collections
Collection Summary:A collection of 25 World War II greeting cards featuring women only. All but one are signed. Twelve of them are signed by Alma to her husband. The Granges around the country sent cards to servicemen signed Grange Sister, Grange Pal, etc.
In response to the War Department's order to reduce paper use by 25%, the Greeting Card Association (GCA) was formed in 1941 under the leadership of George Burkhardt. Not wanting the elimination of the greeting card industry, the GCA launched a counter-offensive, creating "Defense Stamp Christmas Cards" and V-mail greeting cards to promote the sale of bonds and war stamps.
These efforts were soon followed by the campaign, "Greeting Cards in Wartime", an effort to keep families and soldiers in touch with each other and boost morale. In conjunction with the Red Cross, the industry provided millions of cards to wounded soldiers to write home.
This collection of cards was designed to appeal to woman. To pass the censors, the cards were inoculated with light-hearted humor as well as some risqué humor. The cards represent a wide range of patriotic themes including the physical dangers, probable lack of food, interactions with superiors, and encounters with the opposite sex.
|Writer||Saying on Front of Cards||Greeting Card Co.|
|Alma||Sure Miss You, Soldier. I'am busy in the MORNINGS||A Hallmark Card|
|Alma||Greetings to My Husband in the Service||Quality Card|
|Alma||Hi, Soldier||A Hallmark Card|
|Alma||For My Sweetheart in the Service||Created by Paramount|
|Alma||With Love to my HUSBAND in the Service. Thinking of you always, Hoping you are well. Includes a handwritten note||J.P. Pub.|
|Alma||Thinking of you, Soldier. Yours ain't no Bed of Roses (Who wants one -- they Got Thorns!) You sure can't JITTERBUG all night. (Well, it's better for your corns!)|
|Alma||To my Sweetheart in the Service||J.P. Pub.|
|Alma||Thinking of you, Soldier And Hoping the GENERAL is, TOO!|
|Alma||Pack up your Troubles in your old kit bag and --||Gibson|
|Alma||Hey Soldier! Bet 'Ya When You're Drilling You Do Everying "Just Right"|
|Alma||For Someone in the service from one who misses you|
|Alma||Best Wishes to you in the service|
|Dee for Alma||Hi, Soldier [Written by Dee on behalf of Alma who was visiting her husband]||Gibson|
|Berg, Howard & Ethel||Best Wishes to one in the servic||S. Co.|
|Carpenters||Hi there! you ol' son-of-a-gun in the service||Rust Craft|
|Grange Sister||For you in the Service. Uncle Sam and WE are proud as can be…|
|Grange Sister||To you in the Service||Gibson|
|Grange Friend||Best Wishes Soldier! What if yo do use a Pup Tent--||Gibson|
|Grange Pal||The Victory News-Letter [Card formatted as a newseletter sender signs as the editor]||J.P. Pub.|
|Grange Pal||Uncle Sam sure is lucky--||Gibson|
|Guess Who?||TO MY BOY FRIEND in the Service I sit at home all alone and CHATTER to myself. Since you're away it sur ain't fun to be up ON THE SHELF|
|Hollingsworth, E.I.||A gadget that makes letter-writing as "easy as pie". I filled in my name and address, and as you can plainly see, all you do is check it off, detah and mail to me!|
|Hollingsworth, M.||For You in the Service… Uncle Sam needs you it is plain to see||Created by Paramount|
|[unsigned]||To a Swell Guy in the service! Don't you dare ingnore the bugler When he blows you out at dawn -- Don't let your gun get rusty And make your corporal "CARRY ON" Don't slap your sergeant on the back You'll him right off his feet -- and never HALT your GENERAL|
|Marc & Agnes Way||How're you doin', soldier? [with note handwritten on back]||Forget Me Not|
|"About the Greeting Card Association". Press Release. [n.d.]|