Latin America Market Planning Project (LAMP) records

Record Group

Identifier: UA-2.9.5.23

Staff Only

Scope and Contents

This collection consists of photographs from the Latin America Market Planning Project.

Dates

Creation: undated

Creator

Michigan State University. Latin American Market Planning Project (Organization)

Conditions Governing Access

Collection is open for research.

Conditions Governing Use

Permission to publish material from this collection must be obtained from University Archives & Historical Collections, Michigan State University.

Historical Note

The first of eleven projects of the Latin American Marketing Program (LAMP) were funded by the United States Agency for International Development in 1965 in Puerto Rico. Research was focused on food marketing management and the role of food marketing in economic development. Food marketing studies were also conducted in Bolivia, Brazil, Columbia and Costa Rica. In Columbia, the program was expanded to also include study of the marketing of agricultural livestock.

The Latin American Marketing Planning Center (LAMP) was created after funding was obtained after the first project was completed. Formal project agreements ceased in 1976.

(Source: Horn, Nancy E., A Project History of Michigan State University’s Participation in International Development 1951-1985, College of Education Records (UA 15.7), June 1985, pages 67-83.)