Box 478
Container
Contains 1 Result:
Paper Presented at Conference on the Application of Science to Marketing Management, Adoption and Diffusion of New Products Emerging Generalizations and Hypothesis, July 12-15, 1966
File — Box: 478, Folder: 33
Scope and Contents
From the Record Group:
The records from the College of Communication Arts and Sciences include research reports about various forms of communication in rural South America, Africa, and Asia. There are also materials from the Communication Studies Committee (1953-1955), radio and television conferences (1946-1956), and the A.I.D. Diffusion Project (1964-1966). Other materials include educational television brochures and pamphlets, WKAR dedication program, and the proposal for a study on operational conditions on...
Dates:
July 12-15, 1966