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Chicana/o Latina/o bumper sticker collection

Identifier: MSS 434 oversize

Scope and Contents

The Chicana/o Latina/o Bumper Sticker Collection highlights various Chicano Movement era - and later Latino - activist groups, boycotts, protests, elections and other political and labor actions. The actions helped to sustain a political and social justice presence in the American consciousness.


  • Creation: approximately 1960-1989

Conditions Governing Access

The collection is open and available for research in the MSU Libraries Special Collections' reading room.

Conditions Governing Use

Copyright is retained by the author of the items in this archive, or their descendants, as stipulated by United States copyright law.

Biographical / Historical

The struggle of American and immigrant farm workers for fair wages, work place conditions and labor contracts are well represented in the collection with inclusion of United Farm Worker decals. The UFW union logo (black eagle designed by Richard Chavez) features prominently in many of them, as well as key phrases used in labor rhetoric. Included is an example of an early decal printed for the UFWOC [Bumper Sticker 82.] The UFWOC was formed by the merging of the Filipino labor union, the Agricultural Workers Organizing Committee (AWOC) - led by organizer Larry Itliong - and the National Farm Workers Association (NFWA), led by Cesar E. Chavez, a largely Mexican American labor organization. Included in the decal collection are a significant number of radio station decals from the Julio C. Guerrero Papers. Guerrero's career included labor organizing, communications and academia. It was during his time as an organizer that Cesar E. Chavez asked Guerrero to help establish a radio station for the UFW. KUFW was established in 1983. Decals from other manuscript material donations are included providing a broader array of Chicana/o and Latina/o decals with social and political messages and slogans as well as design styles. Decals removed from the collections of Rudy Reyes [MSS 300], Julio Guerrero [MSS 520], Gilberto V and Minerva T Martinez [MSS 389] are noted by their manuscript numbers.


1 Linear Feet (1 oversize box.)

Language of Materials

Multiple languages


The material is labeled with sequential numbers for the order.

Immediate Source of Acquisition

Principal holdings is comprised of donations from various donors and supplemented by library purchases.

Processing Information

Processed by Diana Rivera in 2014.

Finding Aid for the Chicana/o Latina/o bumper sticker collection
4 Published And Cataloged
Finding aid prepared by Diana Rivera.
Description rules
Describing Archives: A Content Standard
Language of description
Script of description

Repository Details

Part of the Stephen O. Murray and Keelung Hong Special Collections Repository

MSU Libraries
366 W. Circle Drive
East Lansing MI 48823 USA